What makes your heart beat faster when you hear it? When was the last time you saw an ad or heard an offer that went straight to the core of the thing you need, and did you wonder how you might replicate that precision messaging with your own audience?   Laurel Portie...

Have you ever been able to put a word to the motivations and philosophies that drive your behavior? There are plenty of people out there in the world of business and entrepreneurship that embody preeminence - and in recognizing and embracing the principles behind that...

Think about the last offer that caught your eye: what was it that got your attention? Although we’ve all seen a compelling piece of copy or two, it’s difficult to put a finger on what makes for the most effective offer possible - without an expert eye to point out the...

What’s your gut reaction when someone asks you how work is going? If the first thing you feel is dread or anxiety, you need to examine what might be causing you to feel that way. One of the most common reasons we feel constantly overwhelmed or unfulfilled in our...

When does your commitment to your clients’ success start? More importantly, at what point does that commitment stop - or just fall short?   Tony Banta’s beginnings as a software engineer working in large corporations and enterprises taught him that no amount of fancy...

Growth is good...isn’t it? Sure, it is - until it isn’t, and unless it’s not the right time, the right situation, serving the right goal. With all those factors to untangle, how can a person reliably figure out how to grow their business at all?   On this episode of...

How many of your customers use the thing you just sold them? If you're not sure, here's the answer: way fewer than you were hoping for. While that’s probably far from what you were hoping to hear, there are ways to fix low engagement with a little insight and a few...

Why do you do what you do? When making choices, that is - what’s the driving force behind the jobs you accept, how you manage your time, and even the trajectory of your business? If you don’t know (and that’s okay, most of us don’t), there are a few simple frameworks...

In a landscape of service businesses and agencies that have taken the focus off actual problem solving, who do you go to for insight you could actually use?   Timothy Dick is a serial entrepreneur, having been a founding partner of Hostgator, founder and CEO of VOIPO,...

How do you make decisions? Or the better question might be, is the way you currently make decisions serving you and your business well? We all have goals, but there are those who have figured out how to move all the right pieces to reach (and fund) every one of those...