Think about the last offer that caught your eye: what was it that got your attention? Although we’ve all seen a compelling piece of copy or two, it’s difficult to put a finger on what makes for the most effective offer possible – without an expert eye to point out the pieces, that is.


Sam Ocean started in direct response copywriting as a 21-year-old kid because he overheard the astounding numbers his employers at the time were bringing into the company. Since then, Sam has devoted every day to learning how to craft effective offers and messaging for entrepreneurs and business owners across a multitude of industries.


On this episode of Preeminence Unleashed, Nic, Jeff and Sam tackle topics like mastering the art of the offer (and the eight levers that Sam swears by), understanding the mindset of the parties on both sides of the offer as you create each one, plus the importance of aligning the offer to your personal values, and the golden ingredient to help your offer get noticed and convert like crazy. Listen in for an interview that will make your next offer your best ever – so far.

What You’ll Learn:


  • What an offer is at its core, and how the most successful examples are constructed and perfected
  • How to analyze your product for holes or possible objections and craft your offer to fill those gaps with helpful bonuses
  • Why experts get tripped up when they begin to focus on becoming marketers (and how to anchor your offer to avoid the same mistake)
  • And much more!

Favorite Quote:


“I think a lot of people become accustomed to selling high-ticket offers and delivering low-ticket service, which is totally unacceptable. You know, for me, offer creation is kind of deep, it should match your personal values… if you love working with people, then you should have that offer so you can work with them. If you want to just chill on a beach and not work more than a couple of hours, you probably shouldn’t have a high-ticket offer – or pay someone else to do it. And so whatever your values are, your offer should match.”


  • Sam Ocean


Horse for Sale:


Check out Sam’s library of free training videos on


How to Get Involved:


Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick – and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.


You can connect with Nic at and, and you can find Jeff on LinkedIn. For more information about personal office days, contact the team at


And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!