Growth is good…isn’t it? Sure, it is – until it isn’t, and unless it’s not the right time, the right situation, serving the right goal. With all those factors to untangle, how can a person reliably figure out how to grow their business at all?


On this episode of Preeminence Unleashed, Nic and Jeff sit down to jam on the ins and outs of scaling a business in a responsible, manageable way, when scaling becomes a really bad idea, and the process – that Jeff and Nic swear by – for identifying the Profit Priorities you want to reach, and getting started on the best path to reach them. Tune in for the interview that will help you get exactly what you want without stumbling over some of the big obstacles other business owners do.

What You’ll Learn:

  • What happens when the desire to scale your business starts a chain reaction that gets out of control (and how to rein it back in)
  • How to ask the right questions to determine the actual reason you want to scale, and what happens when you don’t
  • Why your business exists in the first place – and why knowing that reason matters as you think about whether to scale
  • And much more!

Favorite Quote:

“That’s the big thing that, when people start talking about scalability, I think they lose sight of. Unless you’re taking on a bunch of funding and you have some responsibility to maximize the return for all of your investors, then again, there’s no good reason to talk about scale. It’s really just getting clear on your values, getting clear on what matters, and then identifying that gap.”


  • Nic Peterson


Horse for Sale:

Nic’s Newsletter (Use code “EARLY” for 50% off)


How to Get Involved:

Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick – and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.


You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn.


And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!